We’ve built an amazing culture at TRUE – a family, driven to serve Sudden Wealth families.

It is our purpose, what we believe and how we work 

that make us different.


The TRUE Spirit – our North Star


Above all, do what’s right.

Simple, right?


Everyone at TRUE really believes in this.

Behaviors – How we Act


What we do, we do great

Experience matters.

We turn experience into excellence. 


What we do, we do together

Teams win championships,

not individuals.

Every one of us contributes in our best way.


What we do, we do with heart -

We love what we do, and who we do it with.

Walk around and see for yourself.


What we do, we do fearlessly

Doing what’s right for clients isn’t always easy, but we always do what’s right. Courage can never come at a bad time.


What we do, we do with a modern mindset

We think & act differently about Sudden Wealth – we’re pro-active, simple, nimble, real. 


What we do, we do to create solutions

We are here for you, no matter the issue.

We’ve heard it all before – bring it!

And when we do it, we work hard and play hard -

Laziness isn’t an option, reps are everything, and just because you work hard doesn't mean that you can't have fun.

Values - What we Believe


Absolute transparency – Not just transparency in some things, transparency in everything. Our track record is proven.  

We welcome audits. 


Actually listening – We don’t nod our heads and pay lip service to your dreams, goals, problems or concerns.

We hear you. We feel you. We get you. 


Active Diversity – Diversity of thought, perspective, approach.  

Our clients are diverse, so we are active & purposeful 

in our team’s diversity.


Simplification - Imagine how great it would be if everything that was complicated, wasn’t? We strive to simplify everything. 

It’s just the right thing to do.


Coaching never ends - Coaching is about fundamentals, quality reps, motivation & real-time feedback, and it’s a better way to manage the needs of Sudden Wealth families.


Dialogue, not lectures - Judgement isn’t our thing. We don’t talk at people, and we don’t talk down to people. Ever. 


Relationships are not transactions – Not everything is about money. We treat everyone with respect.

Meet the TRUE Team







© 2020 by True Capital Management